Princeton Shopping Center
401 East 20th Street
1251 Ave of the Americas
International Square
Place Bell
63 Madison Ave
Broadway Pavilions
PCV / ST Retail Development
One Hudson Square




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One Hudson Square
New York
Trinity Real Estate
The owner of this Deco-era building contemplated new storefronts for the final phase of a $50-million core-and-shell upgrade designed by Rosen Johnson. Pristine retail would complete its transformation into a Class A property. The new design celebrates the building's existing rhythm at street level. Uniform custom awnings create a datum line, define each window bay, and signal the neighborhood's growth as a retail destination. New storefronts provide for durable, cohesive signage opportunities and are angled on the building's primary facade to create movement and interest along the street.