1560 Broadway

New York City ● Newmark Grubb Knight Frank

Three buildings are altered to maximize retail leasing for the owners of adjacent Times Square properties.

Following a series of schemes involving just two of the three buildings, Rosen Johnson designed a new addition as a monumental entrance with shuttle elevators to a sky lobby at the fourth floor of the existing structure.

The new office entrance offers a significant street presence and opens up four contiguous floors of prime Times Square retail space by redirecting office traffic through the new, relocated lobby.

Transformation of the Exterior
  • Before
  • After

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